Brainsport Times Apr. 11, 2018
Here at Brainsport we're pretty pumped On has selected us as one of only a handful of retail stores across the world to help launch their latest innovation in running shoes - the Cloud Edge!
On April 19 you'll have the opportunity to be among the first to get your hands on this highly-anticipated shoe. In this week's Q&A we're getting the scoop on the Cloud Edge from On's National Director of Sales, Chris Bilick.
Let's get right to it!
Q&A with Chris Bilick
Tara: On is a fairly new company on the running scene here in Canada. For those who aren't familiar with the company would you mind talking a bit about what makes it a unique company?
Chris: On is a Swiss company which has taken a new approach to running shoes. Engineering a unique cushioning system (Cloudtec) which addresses not only the vertical impact of running but also the horizontal force that the body experiences, added to that, a solid platform to push off, allowing a soft landing with a firm push off. All aspects of the shoes have thought behind them to deliver a great experience for a runner, literally putting fun into a run. We think and act a little differently at On, challenging the status quo and always striving to be better.
Tara: The Cloud Edge is only being made available to a select group of retail stores around the world, which makes Brainsport one in handful of stores receiving the shoe. What prompted On to select Brainsport as one of its locations to launch the Cloud Edge?
Chris: Brainsport delivers a great experience to its customers. They are always striving for excellence and looking ahead to the ever-changing running market. Their customer service is outstanding. Simply put they are one of the top running/athletic stores in the country. Like the shoe, they are on the edge.
Tickets are going to go fast, so be sure to get signed up for the Cloud Edge Launch Event by clicking here. Photo supplied
Tara: What makes the Cloud Edge such a special shoe? Who's going to want to get their hands on this new release?
Chris: The Cloud Edge is On's first true lifestyle shoe. It is the perfect mix of athleticism and design. It is the culmination of the best materials to deliver premium performance with ultimate style. Starting with incredibly lush, breathable wool, wrapped with a vegan leather heel cup and seamless support structures, and topped with a plush terry tongue, the Cloud Edge delivers a sleek, minimalist style with soft cushioning. This is a super limited edition shoe; there will only be 300 available in Canada (get yours before they sell out!).Tara: Tell us about the launch event taking place on April 19 - what can people expect? Is this a time to buy the shoe?
Chris: I am biased and a bit of a shoe geek, so for me it's always "time to buy a shoe.” We will roll out the carpet for this event, launching not only the Cloud Edge but On Apparel. We will have music and refreshments, all the things needed for a celebration.
Cloud Edge Launch Party
Join us in launching the Cloud Edge on April 19 at 6 p.m. The Cloud Edge is only available at a handful of the best retail stores around the world, with an incredibly limited release. Brainsport will sell out fast, so don't miss out and reserve your spot in line!
On has become a favourite not just among some of the world’s best athletes, but with masters taking their craft to the edge. Inspired by Kaizen – the concept of continual improvement – On has created the Cloud Edge for these innovators. To sign up for this event go to https://www.eventbrite.com/e/cloud-edge-launch-at-brainsport-tickets-44426433659.
Canada Goose Ultra
The Canada Goose Ultra is a timed distance running event for all levels of fitness. The race welcomes new ultra runners and offers a fast course for seasoned ultra runners. Choose from the 6-hour, 12-hour, or 24-hour event. All events are run on a certified 4K loop. The course is a flat, paved route through a beautiful urban park. This race is officially the 2018 Canadian 24-hour Championship. The race takes place on May 12 through 13. For more information and to register click here.
Sweat Science - at Brainsport
Join author Alex Hutchinson at Brainsport on May 4 at 6:30 p.m. as he discusses his new New York Times-bestselling book, ENDURE: Mind, Body, and the Curiously Elastic Limits of Human Performance, exploring the science of endurance and the surprising role of the brain in setting our physical limits.
Alex Hutchinson (@sweatscience) is an award-winning science columnist for Outside, the Globe and Mail, and Canadian Running, and a former national-team long-distance runner.
This event is free, but as space is limited please sign up through the link above or at the Eventbrite page: https://www.eventbrite.com/e/sweat-science-at-brainsport-tickets-44725979609.
The 40th Annual Saskatchewan Marathon event takes place on May 27! There's still plenty of time to get registered and train for your event, whether it be the 5K, 10K, half-marathon or marathon. This is sure to be an exciting weekend featuring a pasta dinner, race expo and some of the best road racing in the province! To learn more about the event, including how to volunteer go to http://saskmarathon.ca/.
Yoga for Athletes - Instructor Training
SIGA’s Second Annual Good Food Run
On June 10, the Saskatchewan Indian Gaming Authority (SIGA) is hosting its second annual fun run in support of CHEP: Good Food Inc. Presented by SIGA’s Long Runners, participants can choose between a 1K, 5K or 10K run. There are finisher medals for all participants! Family entertainment, water stations, swag and after-race snacks and refreshments provided.Registration is now open! To register or donate go to http://www.siga.sk.ca/goodfoodrun.
Brainsport Running Academy Spring Courses
Join our interactive and fun-filled training courses with expert guest speakers presenting on healthy running technique and injury prevention specific to runners. Our high-quality coaches will prepare a program for you which will help you reach your personal running goals.
Learn To Run: Training for the 2018 Saskatchewan Marathon 5K event. Begins April 4, ends May 23. Coach, Kim Galus.
#PatTrick Run Program: This is an on-going training group coached by Pat Sommerville. Participants can join at any time. Training will include preparation for the Saskatchewan Marathon, and Queen City Marathon.
For more information on these courses, and to register go to www.brainsport.ca. Or call the store at 306-244-0955.
RIKI Walkathon 50th Year Celebration
The RIKI Walkathon is celebrating its 50th year on June 9. The entire family is welcome to come walk 22 miles along scenic Pike Lake. Gate fees are being waved for participants, and there will be refreshments and awards for the top fundraiser after the walk. All funds raised this year will go to the Riversdale Kiwanis Club. For more information about this event click here.
Canada Beer Run
The Canada Beer run is going coast to cost this year, hitting eight cities across the country, including Saskatoon! On June 3 the run stops in Saskatoon! Run your way through 10K making stops at six breweries along the way!
For more information about this event visit https://canadabeerrun.ca/products/saskatoon-beer-run.
Saskatoon Police Service Foundation Half Marathon
Brainsport Spring Run Off
Join us on Saturday, May 12 in Elbow for our annual Spring Run Off! Take the short drive to Elbow, or hop on the shuttle, and enjoy a 5K or 10K trail run on the beautiful and challenging Elbow Recreational Trail. Register here: raceroster.com/events/2018/15233/brainsport-spring-run-off.
Brainsport Run Club - Thursday Morning Run
The Brainsport Run Club is now gathering every Thursday morning at 10 a.m at the store. This session is in addition to the Wednesday, 6 p.m. and Saturday, 8:30 a.m. sessions. Run Club is free and open to all levels of runners. We look forward to seeing you out with us for a run!
Product of the Week
It seems the obvious product of the week would be the On Cloud Edge, but with limited images of the shoe available until its launch on April 19 - we're featuring another On shoe that's sure to grab some attention - the On Cloudrush!
The Cloudrush has topped more podiums than any other On running shoe. Its outsole is equipped with 18 responsive, low-abrasion rubber elements, while the patented CloudTec® sole is streamlined for optimal speed. The Cloudrush has an extremely slim midsole comprised of high-grade EVA, and features a flexible Speedboard that rolls with every stride. To learn more about the Cloudrush and to try it on yourself, come on into the store and we'll get you fitted!
Thanks for reading the Times.